What size and length should an Instagram Reel be?

An Instagram Reel can have an aspect ratio from 1.91:1 to 9:16, and should be at least 720 pixels at 30 frames per second or more. Reels recorded in the app can run up to 20 minutes, but Instagram says reels over 3 minutes won't be recommended to new audiences.

What aspect ratio should a Reel be?

Instagram accepts an aspect ratio between 1.91:1 and 9:16. For reels posted through Meta's API, the developer docs recommend 9:16 "to avoid cropping or blank space".

What resolution and frame rate should a Reel be?

Instagram's help center says reels should have a minimum frame rate of 30 frames per second and a minimum resolution of 720 pixels. For reels posted through Meta's API, the limits are 23 to 60 frames per second and at most 1920 pixels wide.

How long can an Instagram Reel be?

• Recorded in the app: clips adding up to 20 minutes.
• Posted through Meta's API: 3 seconds to 15 minutes.

Reels over 3 minutes won't be recommended to new audiences.

What file format and size does Instagram accept?

Instagram's help center does not list them for reels posted from the app. For reels posted through Meta's API:

Spec	Requirement
Container	MOV or MP4, moov atom at the front of the file, no edit lists
Video codec	HEVC or H.264, progressive scan, closed GOP, 4:2:0 chroma subsampling
Audio codec	AAC, 48 kHz maximum, mono or stereo
Video bitrate	VBR, 25 Mbps maximum
Audio bitrate	128 kbps
File size	300 MB maximum

Does Instagram publish a safe zone for Reels?

For ads: Meta asks you to keep the top, bottom and sides of a 9:16 Reels ad free of key text and logos, which the profile icon or call to action can cover, and to leave the bottom 40% clear if the ad carries a disclaimer.

How do Auk exports fit Instagram Reels?

An Auk export is a 9:16 H.264 MP4 at 1080 by 1920 pixels and 30 frames per second, at most 105 seconds long: the recommended shape, at or above the resolution and frame rate minimums, and under 3 minutes. See Exporting a clip.